WHAT THE HECK ARE YOU SELLING?
This form can take 30 to 60 minutes to complete on average. Please take this into account before starting.
(description of business – 1 to 2 paragraphs)
(Why are you in business? – other than income. What is your purpose or goal for the business? Start with Why!)
(up to 30 second pitch explaining what you do)
(list all you can think of)
- What benefits differentiate you from everyone else in the market?
- Which features differentiate you as unique in market?
- How is it better than any other option for the customer?
-- Including doing nothing at all.
- What customer “pains” do you solve? How?
-- Apainisaproblemthatcausescustomerdistressofsomesort without your solution. Only you can solve this pain
(In other words, as it relates to your product/service, what keeps them up at night?)
Everyone is NOT a target ( Think Age range, income level, gender, occupations, etc ) You can have more than one – the more information the better
(If you could describe your perfect client, what would be their demographic?)
A commitment to a bigger contribution in the world is not only personally inspiring, it makes you and your business much more attractive to customers, team members, partners, and mentors. Consider the bigger contribution you'd like to make in the world, then clarify and focus it, so you can easily communicate it to everyone you meet in the future.
(how is your product or service making the worl a better place?)
(What is you vision for your business and it’s contribution)