This helps us understand competitor’s strategies, discover new keyword opportunities, and define our own SEO efforts to compete effectively in the same space.
SEO Expectations for Roof Related Industries
Why Sparta Digital?
At Sparta Digital, we are focused on enhancing the value of your business through our
Innovative and Economic Website Solutions.
We offer solutions that give you a competitive edge in the online market and a stronger brand. We make sure to comply with your needs and always deliver more than your expectations.
SEO for the
Roof Industries
100% Transparency... No Smoke & Mirrors
What's in a name?
To us SPARTA DIGITAL is about Strength, Resilience and the Relentless Pursuit of Excellence. Our passion is to instill these qualities into your Web Presence.
SEO Plan of Action
SEO Growth
We've Crafted a Strategic Search Engine Optimisation Roadmap, over a 3 month period, that will propel your roofing related business from zero to hero quickly through targeted keyword optimisation, content enhancement, and authoritative link building.
Can SEO contribute to addressing this issue?
Search Engine Optimisation (SEO) offers a dynamic strategy for rapidly enhancing website traffic by utilising diverse tactics to improve visibility across search engines. By optimising website content and structure, SEO boosts online presence, facilitating easier discovery of your site by potential customers. This targeted approach not only draws relevant audiences but also strengthens brand credibility by positioning your website as a reliable source within your industry.
Let's dive into a month-to-month breakdown of how this SEO strategy unfolds!
First Month:
Build a Strong Foundation
Month 1!
Establish a robust SEO foundation with thorough keyword research, optimising on-page elements like meta tags, headers, and content. Address technical SEO issues to enhance search engine visibility and user experience, making your website more attractive and increasing potential customer engagement.
Competitor Keyword Analysis
Keyword Research
It will help determine which keywords to target for optimisation to improve search engine visibility and drive targeted traffic to your site.
Conversion Rate Optimisation
- Microsoft Clarity Implementation
- Optimise Landing Pages for 3 Calls to Action (CTA) Above the Fold
- Website Speed Optimisation
- Mobile Responsive Optimisation
Content Audit & Creation
- Identify Duplicate Content For Targeted Pages
- Keyword Mapping (eg Topical Mapping)
- Write Compelling Meta Data (Search Engine Snippets)
- Tags For Targeted Pages, At Least One Evergreen
- Page / Blog Page Creation Based On the “Content Bible” Created for the Business
Technical SEO
- Check & Set Up Google Tag Manager (GTM)
- Check & Set Up Google Analytics (GA4) and Google Search Console (GSC)
- Check/Install an SEO Plugin for Website
- Check the Page Load Speeds
- Check for and Alter Search Engine URLs to Make Them SEO Friendly
- Check the Site is Mobile Friendly
- Check The Server is Located Close to Your Service Area
- Resize / Compress / Optimise Large Images
- Set Image Alt Tags
- Start work on Schema Markup
- Check Website Crawlability
- Check/Create XML Sitemap
- Check/Create Robots.txt
- HTTPS Test
Local SEO
- Claim/Create the Business’s Google Business Profile (GBP)
- Optimise the GBP Listing
- Add Business to General Relevant Directories
- Will Owner Feedback Reply to Reviews
- Reach Out for Reviews
- Publish Posts on GBP Page
- Check for Site-wide NAP Details
- Check Consistent NAP Details on Listings & Social Networks and Adjust as Needed
Backlinks
- Backlinks (Web2.0s, Blog Posts, Social Bookmarkings, Profile Links, Portfolio Links, Business Citations)
- Number of Backlinks Plan Dependant
- Guest Posts Links/Link Placements
- Paid Press Release Links as an Extra or as part of Higher SEO Plans
- Scholarship links aka edu Backlinks for Higher Level SEO Plans
Silo Structure
- Overarching Keyword Analysis using tools to detch how Google relates clusters of Keywords
- Create a Battle Plan for Effectively utilising these clusters for Evergreen SEO
Weekly/Monthly Reports
These reports will help track progress, identify areas for improvement, and inform
decision-making for ongoing SEO strategies.
Expectations
Will prioritise future success over instant (and sometimes harmful longterm) results. To observe long-term SEO rankings and organic traffic improvements, remain patient and keep practicing SEO best practices. Expect little change in the first month.
Second Month:
Boost Your
Digital Impact
Month 2!
Elevate your digital presence with our targeted content enhancement strategies! We help craft compelling, SEO-boosting content that resonates with your audience. Plus, we strengthen your website with robust internal links to improve navigation and search engine optimisation. Let's transform your digital landscape together!
Onsite SEO
- Check for About, Contact, Privacy Policy and TOS Pages
- Check Bounce Rate and Work on Optimising Site to Lower It
- Single H1 For All Pages – Check and Fix
- Check and Optimise Your 404 Page
- Internal Linking to Relevant Inner Pages (On targeted pages only)
- Format and Style the Content Properly
- Link out to relevant, authoritative websites
- Fix Missing and Duplicate Meta Titles and Descriptions
- Manual Check for Penalties
- Check for Index Coverage Issues
Technical SEO
- Check for www Version and Desired www or non-www is set up
- Fix mixed content
- Update Sitemap and Submit it to Google Search Console (GSC)
- Check that URLs have redirects to / or the canonical is set to /
- Check and Fix Broken Links
- Disable Irrelevant Pages from Being Indexed
Coversion Rate Optimisation for Targeted Pages
- Mouseflow Implementation
- Call to Actions in Sticky Header
- Floating Button Call to Action Tracking
Local SEO
- Claim Your Yelp Listing
- Optimise Listings
- Get on Niche-Specific Directories
- Check Owner/Business Rep is Replying to Reviews
- Continue to Reach Out for Reviews
- Continue to Publish Posts on Google Business Profile
- Add Local Business Markup to your Homepage
Backlinks
- Continue to Create Backlinks as per SEO Plan
- More Guest Posts Links/Link Placements
- Target Competitor Backlinks
Silo Structure
- Map out the Skyscrapper Pages and Internal Links to and from Siupporting pages
Weekly/Monthly Reports
These reports will help track progress, identify areas for improvement, and inform
decision-making for ongoing SEO strategies
Expectations
A new website's second month of SEO should exhibit gradual improvements in search engine ranks and organic traffic due to on-page optimisation, content expansion, and backlink acquisition.
Third Month:
Strategic SEO & Powerful Partnerships
Month 3!
Elevate your online presence and establish your brand as a leader in your industry with our strategic off-page SEO services. We specialise in building your website's credibility and authority through authoritative link building. By partnering with reputable websites for guest posting opportunities and earning valuable backlinks, we enhance your visibility and search engine ranking. Additionally, our targeted social media promotions amplify your content's reach, ensuring maximum engagement. Trust us to propel your brand forward and deliver measurable results that benefit your business.
Onsite SEO
- Check Website Uptime (Uptime Monitoring)
- Name Your Images Properly
- Check for Social Markup
- Update Meta Tags On The Pages That Are Getting Most Traffic
- Fix Missing and Duplicate Meta Titles and Descriptions
- Checking Schema Markup
- Goals Setup Checking
- E-commerce Goals Setup Checking
- Suggesting FAQs for Targeted Pages
- Competitor Backlink Analysis
Technical SEO
- Ahrefs Audit
- Check for HTTP/2
- Check the Site Loads Fast
- Check the Site is Mobile Friendly
- Implementation of FAQ Schema
- Check and Fix Broken Links
- Compress and Optimize images
- Set Images Alt Text
- No-Index and No-Follow Tag Checker
- Check for Index Coverage Issues
Content Audit
- Check and Fix Duplicate Content
- Create Strategy around Pilar Pages and Cluster Pages
- Add Weekly Blogs
- Optimise Existing Pages with More Content
- Checking Webpages Based on Keyword Mapping Sheet
- Drafting FAQs for Pages that are getting most Traffic
Local SEO
- Claim your Bing Places for Business Listing
- Continue to Optimise Listings
- Get on More General Relevant Directories
- Get on More Niche-specific Directories
- Reply to Any New Reviews
- Continue to Reach Out for Reviews
- Publish Relevant Posts
- Claim Brand Mentions from Local Sites
Backlinks
- Guest Posts Links/Link Placements
- Continue Creating Backlinks at the Rate Set by the SEO Plan
Conversion Rate Optimisation
- Mouse Flow implementation and Tracking
- ReCAPTCHA Implementation
- Check the tracking of all Calls to Action present on website on Mobile and Desktop
Silo Structure
- Implement the Battle Plan from Previous Months Planning.
- Note: Full Implimentation of a Silo Structure Takes Around 6 – 12 Months for Most Local Websites
Weekly/Monthly Reports
These reports will help track progress, identify areas for improvement, and inform
decision-making for ongoing SEO strategies
Expectations
Search engine rankings, organic traffic, on-page SEO, content generation, and quality backlink building will all improve.
The First 3 Months are Just the Beginning
Full Campaign Duration Needs to be Minimum 6-12 Months for Optimal Results
Know the Strategies of the customer Journey with a Marketing Funnel
Marketing Funnel
A Marketing Funnel maps your company's marketing activities at each stage of the customer journey. The goal is to create a system, which is measurable at every level of the journey. Use the blank framework on the next page to start filling out your own marketing funnel.
TOFU (Top of the Funnel)
Awareness-raising activities. Inform your audience about the problem and the proposed solution.
- Social media post and ads
- Email marketing
- Promotional video
- PressRelease
MOFU (Middle of the Funnel)
Activities that facilitate evaluation Convert those who are aware into leads
- Discounts
- Exclusive offers
- Free trial
- Event
BOFU (Bottom of the Funnel)
Activities that facilitate conversion Guide the leads in making an informed purchase decision
- Demo
- Feedback
- Success stories
- Comparison sheets